Corporate mission
Providing premium, healthy and eco-friendly plantation timber products and other
related services for our customers.
Corporate vision
Becoming a respected leader in this field
For the whole company, we will strive to become the leader and example in various
aspects such as technology innovation, product quality, marketing service and brand
image, etc in the field of deep processing plantation. Meanwhile, due respect will
be granted thanks to our earnest contribution to the society and the environmental
protection, etc.
For all the company staff, they will become professionals in this field regardless
of different occupations and positions. All their contributions to the company will
be paid back and acknowledged. Moreover, due respect will be shown by their colleagues,
peers, clients and our society as well.
Values
Our value is the basic understanding and attitude towards the external world and
is the code of conduct for our behavior.
We all come from different countries and regions with various culture backgrounds,
preferences and moral norms. Once we are involved in the same business community,
we must hold a unified stand of point and standards of judgment in different aspects
to ensure a sound development for both the company and ourselves.
Commitments to safety and environment
We lead the domestic accreditation of ISO18000 Safety Standards in this industry
and has established relevant institutions of supervision.
We have set improved safety equipment and worked out strict regulations. Besides,
in order to avoid any injury employees may suffer and any harm that may be caused
to other colleagues during working hours, abundant but long-standing training courses
are provided for our employees.
Through the accordance with ISO14001 standards of environmental protection, we have
carried out the practice of clean production which is conductive to resource conservation,
consumption reduction and the alleviation of negative impact on our environment.
Through our cooperation with the forestry sector, plantation base was built and
the implementation of crop-rotation ensures its sustainable operation.
Frankness
Treat everyone honestly and respectfully and maintain the relationship with our
clients, manufacturers and also partners in an open and ethical way with promises
kept in our mind.
Work hard and enjoy it
This is our attitude towards our job and life: We work hard to establish the economic
basis of our lives and self confidence. Achievements are gained through the accomplishment
of our goals. Our job is the channel through which we could realize the ideals of
our lives and values.
Live up to your words
Do what you say you will do. Task must be reached once the commitment has been made.
However tough they are, current issues must be settled instantly.
Exceed customers’ expectations
Truly understand customers’ needs
Reach consensus with our clients and suppliers on product quality and under no circumstances
should those standards be void.
Keep striving and innovation in order to exceed customers’ expectations.
Attach great importance to team work
We respect our colleagues and frankly share our resources and experiences, offering
feedback, exchanging each others’ opinions in order to improve the performance of
the whole team.
In the company, all employees, regardless of their culture background, gender, positions,
etc, keep studying and give full play to their potentials.
Cherish the contributions made by each employee and acknowledge the diversity of
their personalities and capabilities which should be regarded as the competitive
edge of every staff in the company.
Ensure that every department holds its own rules and regulations and regular communication
should be guaranteed in each department. Each individual should be involved in team
work through encouragement and authorization
Keep innovation and improvement
Innovation is the key to new opportunities for all our clients and investors and
also enhances our own efficiency.
Our ability
Guarantee for resources of sustainable development, excellent operation, sustainable
development, splendid operation of the market, outstanding manufacturing, innovation,
continuous improvement, the best employer.